Your personal brand is not what you say about yourself when you are in the room; it is more about what others say about you when you are not in the room. This is your brand. You are establishing this everyday through you actions, engagement, interactions, and accomplishments.
A great aspect of college is all about closing variances. Upon graduation, you will know more than you did entering, so you close a knowledge variance. You also close variances in maturity, accomplishments, social skills, and the like.
Another key consideration is closing your brand variance. Brand variance is the difference between the brand you portray on a daily basis versus the brand you ultimately want to convey to the marketplace.
In this section we focus on the brand that you are and the brand you want to become.