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Welcome Freshmen

Most freshmen underestimate the challenges ahead; they feel that career it sooooo far off that they squander early college moments.  We are here to point out the critical milestones and help you along the way with both strategies and tools.  You have ample time to do this, but no time to waste.  Begin NOW.

You need to:

  • Nail college
  • Figure out what you want to do professionally
  • Become proficient at job search
  • Obtain internships
  • Land a job that is the first step in an amazing career
  • Then be smart with the money you earn
  • And finally be on a path to financial independence

We are here to help on this journey.  Good luck.

Student Retirement Calculator Carve a realistic strategy to millions in net worth at retirement Note: It may take 20 seconds to load

How Do I Elevate My Personal Brand?

Think of the concept of branding like this:  A hiring manager has two different candidates under consideration.  All elements being equal:

New Role Preparation - 4 Steps 

The essential element when beginning every new role is excellent preparation.  If you are starting an internship, a new job or a promotion within the organization, preparation is key. Read More...

College Financial Wellness

I recently attended the National Summit on Collegiate Financial Wellness on the campus of Indiana University in Bloomington. This is the second year of this conference developed by Ohio State and Indiana University. Read More...

What To Do in College to Be Successful

The Study

About a year ago, Gallup and Purdue released a study where they tested workers just beyond mid-career in order to assess them on two fronts:

  1. Engagement:  As Gallup put it in the study,Engagement is more than job satisfaction. It involves employees being intellectually and emotionally connected with their organizations and work teams because Read More...

Your #1 Objective As You Set Foot on Campus this Fall

Millions of you are on campus for the fall.  Some of you are newly minted freshman and many others are making your return from summer break.  Interests, area of study, and academic environments vary.  BUT, you all share the same #1 objective.

There are over 21 million of you attending college in America, and over 150 million post-secondary students worldwide and yes, you ALL have the same objective. Read More..

Why You Go To College - is this You?

UCLA’s CIRP (Cooperative Institutional Research Program) just released a survey on why students go to college.  About 300,000 freshmen students from approximately 300 four year colleges completed the survey prior to the start of classes.  This body of work spans over 40 years of data and expertise in the subject matter itself.

Why students go to college?

  • 88% of students say they go to college in order to get a better job (an all time high) 
  •

Get the Freshman Advantage

All too soon it will be about your career and employment:

  • Only 40% of freshmen will get their degree in four years (60% will get it in six years or less - that extra two years can equate to double the student loan debt)
  • Of that 60% who get their degree, about half land a first job that require a bachalors, while the other half begin unemployed or underemploy (a job that does not require a degree)
  • We will give you tactics and strategise to better you chances to leaving with a job and futher with skills to maintain employment over the course of your career.

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The Latest From Our Blog

Branding, Networking and Syllabus Day

OK, first day of class and it is time to review the syllabus.  A quick lesson:

  • Your personal network can change your life/career
  • Building your network is intentional and you have more ‘networking events’ than you recognize

our Prof reviews the syllabus, the same drill at campuses all over the world.  Then, the student who is on the ball and playing to win asks, “Will we be having any guest speakers this semester?”


5 Best/Worst Majors - You Really Need to Share/Read this

What are the 5 best/worst majors?  These articles come around often, I am sending this one your way with some advice.  You can Google and see lots of these-type best/worst lists.  The link to this article is at the end of this post.

You have to balance your passion and your dreams versus your employability and your earnings.  You should go into your college experience with eyes wide open. 


Leveraging Campus Resources For Your Job Search

Once you land in your first role, you can rest assured that your new employer wants a highly engaged employee.  What’s that?  Employees who operate consistently above and beyond the norm.  Better described they: 

  1. Put the Company or Organizational above themselves
  2. Put the Mission of the Organization above themselves
  3. Leverage, creatively, all available resources


How Do I Elevate My Personal Brand?

Think of the concept of branding like this:  A hiring manager has two different candidates under consideration.  All elements being equal:

  • Candidate A:


Being Socially Smart

I have come to admire an emerging firm, Social Assurity.  They deliver personalized social media management services for college and career advantage.  Social Assurity has quickly become a thought leader in the discussion of how social media impacts college admissions and career placement decisions. Read More...

Interview Preperation - An Essential Lesson

A $200,000 Private College Degree + No Interview Prep = No Job Offer

Essentials of Interview Preparation

A friend of mine whom I greatly respect was interviewing a recent college grad for his hot newly public company. Read More...

The Brand You Want To Convey vs. The Brand That You Portray

Everyday, through actions, deeds and accomplishments you are building your personal brand.  Negative or positive, good or bad, building your brand you are. Read More...

Why Are There No Freshman At The Career Center?

The dynamic is the same at 3,500+ college campuses across America: Freshmen are generally nowhere to be found at the career center because they perceive the need to find a job as 'sooo faaar awaaay.' Then there are the seniors, who did not work on their job search during their time on campus. Read More...

3 Reasons Your 20's Are Your Defining Decade

Your twenty-something years are critical for your success for three reasons:

  • Biologically: Your brain will go through its final growth spurt and rewire itself for adulthood. You want to make the changes NOW that will reward you for the rest of your life.


Debt, Both Credit Card and Student Loans - Some Quick Advice

How you manage money while you are on campus really affects life after college. By and large, students have been given NO personal finance training prior to college, and little to none on campus. Yet they have a mountain of decisions to make.

  • The average credit card debt per students in 2013 was $7,000 (not students loans, credit cards!) – CNN


Pack Your Business Cards for the Fall Semester

Business cards are not on your list for your Fall Semester? BIG MISTAKE. 

I don’t care if it is college, high school, vocational school or technical college: to gain GREAT advantage, you need business cards. Let me explain: Most students don’t expand their professional network efficiently. They have not yet learned that the size and quality of their network has huge effects on their future career and net-worth. Read More...

Four (Not So Obvious) Reasons to Go to College

I speak to thousands of college students each year and I usually open with:

Why are you here? What do you want from your education?

Students most often give me vague answers like: