In order to nail the career fair you have to think of it in three parts:
Part 1: Pre Career Fair Preparation:
This is where you are clear on what you want to get out of the fair, you have all of the necessary collaterals, you know how to best position yourself, and you have researched and prioritized the companies that you are the most interested in.
Part 2: Working the Career Fair (the day of):
On the day of the fair, you have a plan, supported by the notes from your research so that you can walk up to one of the recruiters, and wow them. What’s a wow? It is when they want to know more about you and their interest turns to consideration of a role they have open.
Part 3: Post Career Fair Follow-up
You follow-up in a manner that sets you apart from the hundreds of other students they met at the event and they become part of your network where you can easily reach out to them in the future.