Job Searching with Social Media expert Joshua Waldman joins us today to give another tip, as to how to grow your effectiveness on LinkedIn. From Joshua:
In 2006, when I still worked at Cisco, I started a little LinkedIn Group called “Cisco.” Okay, not very creative or original. But I thought it was a good idea at the time to help Cisco folks leverage our mutual LinkedIn networks for career opportunities. HR didn’t like the idea though — which only made me want to do it more.
Today, my group has over 17,000 people, grows by 100 people every week, and houses discussions about job postings, business strategy, and even sales on Cisco gear. Recently, however, requests to join became overwhelming, and I “hired” a co-manager to facilitate the group.
What is a LinkedIn Group?
Simply, within the vast network of separated professionals on LinkedIn, groups allow people to connect on a single theme. Groups are a great way to network with NEW people without introductions or cold calling. Why? Because you have something in common.
Groups can be anything from alumni associations, professional associations, common interests, even companies and subsets within companies. Hell, you can even create your own group in about 2 minutes.
Why groups are a great job search tool
By joining and participating in a group, you (the job seeker) have a powerful way of adding value to and growing your online reputation. As a group facilitator, I can tell you who are the leaders of the discussion, and who are the valued contributors to the group. When you participate, people notice.
Furthermore, by being members of the same group as your target company, your odds of getting a favorable response to your job inquiry are much higher.
Group Guidelines for the Job Seeker