When you search for employment or internships, effective searching is a combination of:
LinkedIn is an incredible tool for both sides of the equation and is often not utilized to its full potential.
Today we welcome one of our newest contributing authors, Joshua Waldman. He is a bestselling author of Job Searching with Social Media for Dummies, and The Social Media Job Search Workbook. He is an expert in applying job search strategies to social media. I highly recommend his website, his course, and consulting as well as his books. Welcome Joshua!
3 Secrets to Getting Recruiters to Find You on LinkedIn, by Joshua Waldman
Have you ever wondered why you aren’t getting random calls from recruiters looking for someone with your experience and skills? I mean, the economy is coming back. Companies are hiring. And hiring managers are STILL struggling to fill positions. There should be a huge number of recruiters out there teaming to find people just like you!
Well, all of that is true. But chances are you are impossible to find!
Recently, I wrote a social media job search training curriculum for an unemployment organization. I had seven days to find trainers to subcontract and deliver it.
So I wrote up a job description and sent it out on my social media channels, emailed it to my network, and called a few friends. Five days later, I had no one, except a few pathetic emails from people who didn’t even send me their resume or LinkedIn profile link. The one resume that was sent in was so generic that I wondered if the person even read my job description.
With just two days left to deliver my candidates, I decided to do what most recruiters do in my exact situation. No, not start drinking! Do people searches on LinkedIn.
Several great candidates showed up as first or second degree connections. Of those, just one seemed to be available for contract work. So I InMailed her an inquiry, and she responded with a resume and video of her training. She was a perfect fit.
Life lesson: recruiting is hard work!
If you’re looking for a job, and you are reasonably smart, then there are recruiters out there who would benefit from talking to you. I’m guessing from my own experience, that they simply can’t find you. Or if they do find you, something about your LinkedIn profile turns them away.
In either case, you have more control over this situation than you think. Getting found by recruiters doesn’t have to be a passive strategy.
Here is a two part active strategy for getting found.
First, Get on Search Results
The first step to getting found by recruiters is to simply show up. Like me, recruiters are using keywords to search their LinkedIn profiles. Results will show up based on degree of separation and presence of the search term.
Tip 1: become 1st degree connected to as many recruiters as possible. They are the ones making the most searches. Having recruiters in your network increases your chances of popping up based on your degree of separation.
Tip 2: describe yourself as specifically and as accurately as possible. The well known social media strategist Christopher Penn uses his own profile as a great example of this:
My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email.
Not terrible, but it leaves a lot to be desired. Here’s the much improved version:
My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. In the first 8 months, I’ve helped to create a 10x increase in the number of inbound leads through organic SEO, social media marketing, email marketing, and other marketing methods.
Tip 3: Adjust your profile for an upward trend in search appearances. Most LinkedIn users have access to a graph called, Appearances in Search. You can find it by going to your Home page and clicking on Who’s Viewed Your Profile. This is an area on the right side of that page, you can also get there directly by clicking:http://www.linkedin.com/wvmx/profile
On this page you’ll find the Trends box with a graph in it, see the chart below. By filling out your profile with specific and accurate information about yourself, you should start to see an upward trend in this chart. The better you write about yourself, the more this graph will grow. If you’re struggling with writing about yourself, there are plenty ofrecommended LinkedIn profile writing services out there.
Second, Make Them Click
Think of your profile not as an online resume, but as an advertisement. Once you start to show up on search results pages for recruiters, your next job is to get them to click on your profile.
Just like with other paid ads online, just showing up on the page isn’t enough. The ad headline and description text needs to compel you to click.
On LinkedIn your Photo, Headline and Recommendations have the greatest impact on click rates (from my own experience). See this screenshot:
By making small changes to these three elements, you will begin to see increases in the number of times your profile was actually viewed. This is the graph called Views from the page we just visited.
If you’re not seeing an upward trend, the fix your photo, headline or number of recommendations.
Third, Be an Internet Marketer
Simply by shifting your perception of LinkedIn from an online resume to an online advertising platform, you can approach your career opportunities much more quantifiably. First you have to show up on search results for the right people, then you have to compel them to click. Using LinkedIn’s two graphs, Appearances in Search and Views, you can measurably make improvements and increase your chances of getting recruiting to that dream position.
If writing your own profiles has been a bit frustrating, you are not alone. Many people struggle with writing about themselves. And your career is nothing to take lightly. If you’d like to see some stellar results from LinkedIn, check out my LinkedIn profile writing service.